TORONTO/ LAS VEGAS, April 15 2016 – NAB News. Back from a very successful launch of the LIQUID CINEMA™ VR platformat MIPTV, Emmy® award winning filmmaker and co-Founder of DEEP Inc., Thomas Wallner, confirms the VR company will be providing a preview of their revolutionary LIQUID CINEMA™ Authoring Tool at the NAB show next week.
This Authoring Tool that is aimed at making the creation of cinematic VR experience easier, will soon be available on the market, however NAB delegates and media will be the first to get a glimpse of it.
In partnership with ARTE and Canada Media Fund, DEEP Inc. launched LIQUID CINEMA™ at MIPTV, a groundbreaking software product that allows the creation and distribution of highly sophisticated immersive 360 VR-based cinema experiences.
One of the greatest challenges VR creators face is directing the viewer’s attention when the user is free to look around at anything they want to; and where traditional film editing breaks down completely. Currently 360 players play back 360 video and not much else. There is a complete loss of control in directing the viewer’s gaze and many essential cinematic elements we take for granted in traditional films cannot be properly applied in a spherical medium where the viewer often completely misses them.
LIQUID CINEMA™ Authoring Tool solves this problem by expanding the language of cinematic VR with an innovative model: a term DEEP Inc. coined “Forced Perspective”, to make sure the viewer never misses a vital piece of action.
The core of this radical new approach is to use the viewer's gaze to optimize the viewing experience giving back vital control back to VR filmmakers in a medium where the “fixed frame” of traditional cinema no longer exists. The Authoring Tool also allows them to customize the layout, size, and behavior of visual and interactive elements for each platform in minutes. Changes are possible even after the film has been uploaded and gone live.
LIQUID CINEMA™ Authoring Tool allows the filmmaker the freedoms not to have to write one shred of code to use it. This softwareallows the filmmaker to author with the easy-to-use intuitive drag and drop tool in a matter of hours. Results are in real time instantly across all platforms. No rendering necessary, ever. The tool integrates 100% into the filmmaker’s existing workflow, saving time and money.
All graphical elements and effects including subtitles, animated overlays, scrolling credits and even fades are live rendered to give the creator total control and avoid compression artifacts that can take the audience out of the experience.
“LIQUID CINEMA™ was our response to build the missing tools that are needed to create cinematic VR experiences that actually utilize the special qualities of this medium. The response we received at MIPTV was overwhelming. And that was just the introduction. We are excited to preview the Authoring Tool at NAB to top creators in our industry. We want these pioneers of cinematic VR to test LIQUID CINEMA™ to show them how this will revolutionize how they create VR content moving forward”, says Founder/CEO Thomas Wallner.
Adding, “As a filmmaker, I can relate to the frustration. A tiny mistake in a burned-in graphic or title and you dread what comes next… rendering the entire video, creating and uploading multiple streaming assets and waiting for servers to update. You just lost an entire day. Never mind those minor tweaks during the making of your VR film that cost you days and weeks. LIQUID CINEMA™ end to end live rendering approach changes all that and let’s you focus on what matters the most - making your film”.
DEEP Inc. will be presenting previews at NAB 2016 at booth N8825 at the Virtual and Augmented Reality Pavilion, next to Freedom 360 and KonceptVR, pioneers in the VR community to who co-produced DEEP Inc. latest VR short film, “Edge of Space” now available exclusively on ARTE’s new mobile app for 360/VR: ARTE360 and can be downloaded on iOS and Google Play Store.
LIQUID CINEMA™ is being developed in collaboration with the CMF, ARTE, Fraunhofer HHI and BR, Bavaria’s public broadcasting service.
About DEEP Inc.:
DEEP is a studio dedicated to exploring and defining the evolving language of cinematic VR. Led by multiple Emmy Award winning filmmaker and innovator, Thomas Wallner, DEEP’s aim is to create highly immersive, meaningful stories, utilizing cutting edge technologies. To meet this challenge DEEP is evolving Liquid Cinema™ a suite of sophisticated proprietary players and tools that allows the authoring and distribution of story based cinematic VR content across multiple platforms and devices. www.deep-inc.com
About ARTE:
Arte (Association relative à la télévision européenne) is a Franco German TV network, a European channel that promotes programming in the areas of culture and the arts. In December 2015, ARTE launched the first dedicated broadcaster platform for Virtual Reality experiences, ARTE360 is powered by DEEP’s Liquid Cinema software
About the Canada Media Fund:
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit cmf-fmc.ca.
About Telefilm Canada
Created in 1967, Telefilm is dedicated to the cultural, commercial and industrial success of Canada’s audiovisual industry. Through its various funding and promotion programs, Telefilm supports dynamic companies and creative talent here at home and around the world. Telefilm also makes recommendations regarding the certification of audiovisual treaty coproductions to the Minister of Canadian Heritage, and administers the programs of the Canada Media Fund and the Talent Fund, a private donation initiative. Visit telefilm.ca and follow us on Twitter attwitter.com/telefilm_canada and on Facebook atwww.facebook.com/
About Fraunhofer HHI
The Fraunhofer Heinrich Hertz Institute (HHI) is a leading research institute in the fields of mobile broadband communications, photonic networks, electronic imaging and multimedia. It undertakes applied research of direct utility to private and public enterprise and of wide benefit to society. Fraunhofer’s work on the various video compression standards including the H.264/265 codec received the Technology and Engineering Emmy award multiple times.
About BR, Bavaria’s public broadcasting service:
Bayerischer Rundfunk, BR for short, is Bavaria’s public broadcasting service with around eight million viewers and listeners per day throughout Germany. With ten radio and two television stations, two internationally renowned symphony orchestras, a celebrated chorus and approximately five thousand professionals, BR is one of Europe’s most respected broadcast institutions.
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