Companies spend a fortune gathering data that will guarantee their next really big innovation, solve business problem and determine what will be a runaway hit with customers. There's never enough. Sometimes you have to make an educated, experienced decision; take some action; move forward. If you're wrong modify your plan, adjust your course, keep moving forward. You'll be way ahead of the competitor who is still collecting, sifting more data. They'll be amazed you know something they don't.
NAB 2016
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